Growth strategies

LAS VEGAS – Silver State Schools CU said it will offer its members online car buying through Auto Nation Direct.

JACKSONVILLE, Fla. – Community First CU has become the first Florida credit union to sign with cuautocoupon.com to offer it member discounts when purchasing a new or pre-owned vehicle automotive coupon program.

GREEN RIVER, Wyo. – NCUA said yesterday it approved a request from Trona Valley Community FCU to add six counties, including four in neighboring Utah, to its field of membership.

MADISON, Wis. – New marketing strategies that focus on electronic game-playing could help in attracting millions of young people to credit unions, according to a new study issued this morning by the Filene Research Institute: Get in the Game: How Credit Unions Can Engage Members, Solve Problems, and Improve Skills with Game Thinking.

MIDLAND, Mich. – Members First CU is combining with Central Michigan Community CU of Clare, Mich., to create a $317-million credit union.

CLOQUET, Minn. – Northwoods CU has agreed to buy a local branch and its deposits from North Shore Bank of Commerce, the latest credit union deal for bank customers.

Credit unions in central Ohio are jumping on a new social media trend-cash mobs.

Many credit unions are following some bad advice when it comes to marketing to Hispanic consumers, and in fact may even be alienating a potentially lucrative sub-population, according to Edward Speed and Lionel Sosa.

LARGO, Fla. – Achieva CU has applied to state regulators to serve 1 million residents in neighboring Lee and Collier counties.

ORLANDO, Fla. – State regulators have approved an application from Insight CU to add 250,000 people in six small Florida counties to its field of membership: Dixie, Levy, Gilchrist, Columbia and Suwanee.

The quality of proactive engagement is what drives revenue growth for credit unions, according to Bob Tramontano, VP of financial industry marketing for NCR.

Service was always the name of the game at Travis CU, but it has been an intense effort with loans funded per branch doubling over the course of the last year.

SANDY, Utah -- A robber was quickly nabbed by police last week after he held up a University CU branch where he was a member — and where an old high school classmate is an employee.

ST. LOUIS -- Neighbors CU is partnering with Midwestern Securities Trading Co. LLC to operate the new Neighbors Investment Services CUSO.

TUMWATER, Wash. – O Bee CU is staging a second treasure hunt contest called "Capture The Tag,” which entices tech users to round up Microsoft Tag and video-based clues in pursuit of $15,000 in prize money plus iPads.

ANCHORAGE, Alaska -- Alaska USA FCU said this morning it is bringing CUNA Mutual Group’s CUNA Brokerage Services investment program to its 450,000 members.

WARMINSTER, Penn. – Freedom CU is rolling out a new media campaign on radio, television and billboards in greater Philadelphia touting “Freedom From Banks.”

GERMANTOWN, Md. – Montgomery County Employees FCU was approved by NCUA to add 22,000 employees of the Montgomery County School System to its field of membership.

LONG BEACH, Ore. – Wauna FCU has won approval from NCUA to expand its field of membership to the Washington side of the Columbia River and serve Washington’s Pacific County.

CHELSEA, Mass. – Metro CU, which has emerged as one of the state’s biggest credit unions through a recent series of mergers, is launching a new ad campaign proclaiming it is no longer a secret.