Growth strategies

LANSING, Mich. – Michigan credit unions kicked off a $3.3 million media campaign this morning that features TV and radio spots, social media initiatives and a chance to win a $10,000 prize.

Bob Hoppenstedt, SVP with Bethpage FCU in New York, doesn't mind expressing his affection for Bank of America.

For many people, becoming a member of BECU means a change in behavior.

For Patelco Credit Union, preparing for Bank Transfer Day began long before 2011.

Credit union leaders in Russia were given some insights into how Bank Transfer Day has transpired in the United States.

Thanks to Bank Transfer Day, attracting new members is no longer the biggest challenge facing credit unions. But a new survey has found that getting consumers to understand the credit union difference is as difficult as ever.

To get more small credit unions to collaborate and pay extra attention to league messages and services aimed at them, the Ohio CU League has branded its small CU efforts.

Politicians talk about it, but WestStar Credit Union is rapidly emerging as one of Nevada's biggest job creators.

Lending is on the rise for Oregon Community Credit Union after it instituted a new sales culture as part of its 360 Training program for employees.

The surge in new members at credit unions is not a tide that is raising all ships, with most smaller CUs saying they are not seeing anywhere near the gains being reported by some.

Not all small CUs say they're not seeing strong membership growth.

The Pennsylvania Credit Union Association believes connecting small credit unions with NCUA regional supervisory teams, and the league's compliance staff, is helping small CUs better cope with regulatory and compliance issues.

INDIANAPOLIS – Finance Center FCU has signed with CUSO Financial Services for its managed program with which managers and investment advisors are employed and managed by CFS.

GREAT FALLS, Mont. – Sixth-grade students at Roosevelt Elementary School learned important financial lessons last week while a local foundation staked them to their first savings accounts at Montana FCU.

HUNTSVILLE, Ala. – Redstone FCU announced the formation of Redstone Consulting Group, LLC, for the purpose of offering business solutions to credit unions and banks.

FORT WAYNE, Ind. – 3Rivers FCU has signed with CUSO Financial Services to offer the company’s dual program.

BURBANK, Calif. – Lockheed FCU said today it is changing its name to Logix FCU on July 9, becoming the latest credit union giant to de-emphasize its long-time ties to a major corporate employer.

RANDOLPH, N.J. – Tri-CO FCU said it signed with On Your Way to implement the company’s web portal solution for engaging, educating and retaining Generation Y (ages 18-32) members and prospects.

Credit unions often lose auto loans to dealerships without even knowing their members were looking, in part because the members didn't know, either.

Financial institutions of every stripe will need to look for new products and services to make up for non-interest income that previously was generated from fees on deposit accounts, according to one analysis.