10 Big Ideas for Banking in 2018

How new developments on many fronts are going to affect the banking business in the coming year and beyond — and what bankers can do to prepare. (To see this list as a slideshow, click here.)

Rethink commercial real estate
The rise of e-commerce is hollowing out shopping malls and strip centers, but it is also creating new interesting opportunities for commercial real estate developers and lenders.

Use behavioral economics to win over customers
The aim is not just to get consumers to act on a credit card offer or open a savings account, but to use the insight gleaned from data to build long-term relationships.

Employee benefits can be a great marketing tool
SunTrust and First Republic are taking benefits they offer to their workers, such as financial wellness training and student debt repayment, and extending them to corporate clients as benefits they can offer to their own employees. In doing so, they are strengthening relationships with valuable commercial customers.

Let AI boost recruiting efforts
Some banks are turning to artificial intelligence to help broaden their applicant pools and identify the candidates who display the passion, the aptitude and the leadership skills they are looking for.

Be a driver, not a passenger, for autonomous vehicles
Consumers are on the cusp of a seismic change in our relationship with the automobile, one that will have significant implications for stakeholders in the banking and payments landscape.

Beware virtue signaling
There are dangers for companies that portray themselves as virtuous, particularly if their corporate cultures do not match the public stories they have been telling about themselves.

Allow core systems to run on open-source software
Banks' embrace of open-source development could eventually go beyond creating tools and apps — to something far more radical.

The tech giants are coming for your customers. Be ready
Banks still have advantages in the battle against big tech firms like Amazon and Facebook, but they will need to capitalize on those to survive.

Use blockchain technology to revive peer-to-peer lending
The people-helping-people model proffered by LendingClub and others quickly foundered, but several startups aim to bring it back with the help of distributed ledger technology.

Prepare for the ultimate virtual assistant
U.S. Bank, Bank of America and other firms are looking toward the day when the ultimate virtual assistant arrives, one capable of being personalized and working on any device.

This article originally appeared in American Banker.
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