First Chicago NBD Corp. plans a series of focus groups early next month to assess whether its customers would buy universal life insurance if the bank offered the product.

First Chicago is hoping that clients who are planning to pass annuities, mutual funds, and certificates of deposit on to beneficiaries will transfer their assets into insurance policies, said Karl Keller, vice president for marketing, planning, and technology at First Chicago NBD Investment Services, the bank's broker-dealer.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.