Heading beyond card processing, First Data Corp. has signed an agreement to acquire Donnelley Marketing Inc.

The $185 million cash deal, signed Friday, will bring together Donnelley's expertise in compiling consumer demographics and buying behavior with First Data's technology for processing that information.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.