Capital Holding Corp., the Louisville-based insurance holding company and parent of First Deposit Corp. of San Francisco, has changed its name to Providian Corp.

First Deposit and its affiliate in New Hampshire, First Deposit National Bank, is an innovative provider of consumer loans, including credit card lines.

Providian, which has $23.7 billion of assets, also provides insurance products, annuities, and pensions.

"Our new name clearly defines who and what we are ... providers of products and services that help our customers reach their financial goals, whether these goals are protection, credit, or investments," said Irving W. Bailey 2d, Providian's chairman, president, and chief executive officer.

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