General Electric Co.'s GE Money is trying to help Fender Musical Instruments Corp. crank up sales of its iconic guitars with a private-label credit card.

Cardholders may use the GE Money Music card at 3,500 Fender dealerships nationwide, the companies said last week. GE Money's sales finance unit in Kettering, Ohio, runs the card program. As part of the multiyear agreement, Fender retailers also may use GE Money's Business Center, an online financial management service.

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