The American Bankers Association has endorsed Market Advantage, a product designed to help community banks sort out which customers make them money.

Market Advantage, sold by Harte-Hanks Data Technologies, Billerica, Mass., won the ABA's approval after beating out products from Deluxe Corp. of Shoreview, Minn., and Customer Insight Co. of Englewood, Colo.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.