Shares of Advanta Corp. and First USA Inc. got a boost Thursday, after CS First Boston analyst Samuel G. Liss raised his invesent rating on the credit card companies to "buy" from "hold." First USA rose 75 cents a share to finish the day at $34.625. Advanta's Class A common stock rose $2.25 to finish at $32.75, and its Class B common rose $1.75 to finish at $30.25.

Reeling from intense competition, credit card stocks in general -- and Advanta and First USA, in particular -- have taken a beating recently. But Mr. Liss said the industry's growth is not yet over.

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