Advanta Corp., which made Europe its first target for overseas expansion, may be looking to enter other global markets with the hiring of Hung-Fu "Hank" Chiang.

Mr. Chiang, 57, became Advanta Corp.'s vice president as well as senior vice president for its international unit on Jan. 1. He had been senior vice president and general manager for MasterCard International's greater China region, based in Taiwan.

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