First Tennessee Bank's investment advisers and clients are only slowly warming up to its fee-based registered investment advisory platform.

Rhomes Aur, the executive vice president of wealth management at the First Horizon Corp. unit, said he expects broader interest soon, but analysts said the Memphis company needs to be realistic, since fee-based platforms take time to resonate with customers. "It's like taking olives out of a jar," Aur said in an interview. "Once you get the first one out, the rest of them fall out too."

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