The online retailer Inc. has introduced a shortcut to its checkout service so that shoppers can buy products more quickly and set up different shipping addresses and payment methods.

People using Amazon PayPhrase can choose a customized phrase, such as "Shopping Queen," and a personal identification number when shopping on or another Web site in order to be taken instantly to a page confirming their order, the Seattle company said Thursday. Previously, consumers had to go through several steps to buy a product and could use only one card or shipping address at a time.

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