NEW YORK - American Express Travel Management Services will invest $2 million for the remainder of this year to advertise its Corporate Card.
The campaign continues with the "It's all business" tagline.
A series of four ads created by Tassani & Paglia of Chicago will appear in The Wall Street Journal, Fortune, Forbes, Business Week, Barron's, other business publications, and travel trade magazines.
"As the noise level escalates in the corporate market, we want to remind companies of the essential savings, service, and overall travel and entertainment management benefits that only American Express provides," said Jud Linville, vice president, marketing of American Express Travel Management Services.
The ads stress the Corporate Card as a management aid, its acceptance at major hotels, car rental agencies and airlines, its commitment to service, and its straightforward fee structure.