As part of a new marketing program, European American Bank is offering Kiplinger's CASimply Money personal finance software from Islandia, N.Y.-based Computer Associates International Inc. at the bank's investment centers in New York City and on Long Island.
The bank, based in Uniondale, N.Y., has $6 billion in assets. It is owned by ABN Amro Bank, the 17th-largest financial institution in the world.
The software program will be offered free of charge to any customer who meets with one of the bank's investment counselors.
An Inducement to Visit
"Kiplinger's CA-Simply Money is a strong inducement for customers to visit us and learn more about the many investment opportunities available through EAB," said Karen L. Lutz, an EAB executive vice president responsible for overseeing the bank's branch network.
Kiplinger's CA-Simply Money combines extremely simple point-and-click technology with financial advice from the Kiplinger Washington Editors Inc. CA-Simply Money can perform a variety of tasks from managing savings and checking accounts to tracking investments. The program is designed for personal computers running Microsoft Windows 3.1 operating software.
Push Started Last Year
EAB moved into the retail investment products market last year and now offers a full array of mutual funds and annuities. Thirty-five of the bank's 86 branches have investment advisors.
"By offering the software we give our customers another reason to come in and meet the investment advisors," said Ms. Lutz. "At the same time, we're sending out the message that EAB is aware of the computer age and is eager to move forward with technology."
Ms. Lutz added that in the coming months Kiplinger's CA-Simply Money will be offered in other areas of the bank.
Ms. Sullivan is a freelance writer based in New York.