The San Francisco banking company said Tuesday that it is buying back rights to its name that have been licensed for more than 30 years to a protective security firm.

Wells Fargo's history is tied up with the Wild West, the Pony Express, and the California gold rush. The licensee, Borg-Warner Security Corp., played off that image by marketing armed-guard services and investigative and security consulting under the Wells Fargo moniker.

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