Bank of America Corp. is changing signs at its New York and London offices to reflect the acquisition of Merrill Lynch & Co.
The Manhattan tower at One Bryant Park on 42nd Street will have a "Bank of America Merrill Lynch" sign added to the sky lobby, reception floor and video wall, the Charlotte bank said in a memo to the staff. The Merrill Lynch Financial Centre in London will be rebranded as the Bank of America Merrill Lynch Financial Centre, another memo said.
The changes will make branding consistent and take "the company another step closer to reaching its fully integrated identity," the memo to the London staff said.
B of A has been trying to mesh the banking and brokerage cultures since it bought Merrill Lynch in January, vowing to keep the brokerage's brand and iconic bull logo.
Merrill's retail brokerage will retain the Merrill Lynch Wealth Management name and the bull logo, Jessica Oppenheim, a spokeswoman, said.
