B of A to Keep Merrill Name and Logo

Bank of America Corp. said Tuesday that it will keep the Merrill Lynch name for its wealth management and brokerage business.

The Charlotte company said in an internal memo that Merrill Lynch Wealth Management would also continue to use the former New York investment bank’s bull logo. 

 The company’s investment bank will be renamed Bank of America Merrill Lynch and will use B of A’s flag logo,  according to  the memo. Bank of America’s U.S. Trust and Columbia Management businesses will keep their names.

The company said the changes would be implemented “over time,” though no timeline was provided.

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