Surfing the Internet is second nature to members of Generation X, but that doesn't make them the best prospects for companies that hawk investment products on-line.

Baby boomer households are the real gold mine, making up nearly half the potential market for PC-based financial services, according to a survey by SRI Consulting, a unit of SRI International, Menlo Park, Calif.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.