The rich really are different than the rest of the population when it comes to their high expectations for customer service and personal attention. Although bankers, of all people, should understand that, they're doing a poor job of delivering, a new report says.

In fact, affluent customers were the least-satisfied segment of the groups surveyed, despite banks' efforts to beef up wealth management, the newly released 2014 J.D. Power U.S. Retail Banking Satisfaction Study says.

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