After 72 years in business, Bank of Louisville (Ky.) is changing its image.

The lead bank of MidAmerica Bancorp is investing $3 million in an advertising campaign that tosses aside the bank's stodgy reputation and promotes Bank of Louisville as a contemporary, full-service bank.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.