Josh Reich hopes to be at the fore of a new wave in bank gestation, one in which the automation frontier and anti-establishment branding merge into a single strategy to lure disgruntled consumers away from existing financial institutions.

"There's really no need to come into a branch anymore," says Reich, CEO of Simple Finance Technology Corp., which plans to launch BankSimple in the U.S. later this year with a mashup of tech acumen and clenched fists. "Large banks in North America make money by keeping customers confused to get fees and charges."

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