NEW ORLEANS - Bankers at the National Consumer Credit Conference sponsored by the American Bankers Association were warned that they had better start operating more like finance companies or lose market share.

Such companies have increasingly been making home equity loans and "B" and "C" mortgages. They "are booming because they are meeting the needs of customers that have been spurned by banks," said James C. Clymer, vice president of Dial Bank, a Norwest Corp. subsidiary based in Sioux Falls, S.D. "They do their homework." Patrick Doran, senior vice president of PNC Bank, Pittsburgh, urged bankers to change the way they approach consumer lending - or face "dying on the vine."

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