Bitreserve, a payments startup that aims to give consumers the speed, transparency and cost advantages of Bitcoin without the currency fluctuations, hired a former Barclays executive as its president and chief operating officer, a newly created position.

Anthony Watson joined the company from Nike, where he was the global information officer, overseeing the apparel maker's technology and cybersecurity strategy for five years, according to a Wednesday press release from Bitreserve.

Prior to his work at Nike, Watson served as managing director and chief information officer for the European retail, business banking, and global operations divisions of Barclays Bank, after stints at Wells Fargo and First-e Bancorp, a European Internet bank.

"Drawing on significant leadership experience, relationships, and know-how, Anthony will drive Bitreserve's efforts to inform industry leaders and work with members of the global financial services community to deliver transparency, portability, and independence to current and future customers around the world," Bitreserve founder and chief executive Halsey Minor wrote in a blog post on the company's site.