Cambridge Group, a management consulting firm in Greenwich, Conn., has hired Peter C. Davis and Navtej S. Nandra as partners in its financial services practice.

Mr. Davis and Mr. Nandra will develop brand recognition strategies and maintain consulting relationships with large commercial banks, asset managers, and brokerage and insurance firms, the firm said. Both came from the Booz-Allen & Hamilton consulting firm in New York.

Mr. Davis headed Booz-Allen's banking and capital markets practice. Earlier he was a director in Merrill Lynch's investment banking group. Still earlier he was a brand marketing manager at Pepsi.

Mr. Nandra specializes in consumer financial services, small businesses, and asset management.

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