Beneficial National Bank USA has agreed to issue private-label cards for Venture Stores Inc., a discount chain based in O'Fallon, Mo.

Approved customers will get a 10% discount on the first purchase made with the Venture credit card. Cardholders also can earn 2% rebates on eligible purchases in the form of Venture Rewards Dollars.

Venture Stores credit cards carry a prime-plus-13.65% rate. The chain offers name-brand and private-label apparel, plus home and leisure merchandise, through 111 stores in nine states.

Beneficial National Bank USA, a subsidiary of Beneficial Corp., has more than $3 billion in receivables and five million cardholders.

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