National Bank of Canada's credit card division has licensed data base management software from Worth Information Inc.
Worth's Harvest customer information data base software will run on an AT&T Global Information Solutions 3455XP dual Pentium 90-based server.
National Bank of Canada will use the customer segmentation features to improve the activation rates on existing accounts, as well as for customer retention and cross-selling of other bank products.
The installation of data base - which has a capacity of nearly 65 gigabytes - was due to be completed by the end of 1995. It is the fourth time the software was installed on an AT&T GIS server.
Worth, a subsidiary of Treasury Services Corp., is based in Minneapolis.