Card briefs: Canadian Bank Gets Data Base Software

National Bank of Canada's credit card division has licensed data base management software from Worth Information Inc.

Worth's Harvest customer information data base software will run on an AT&T Global Information Solutions 3455XP dual Pentium 90-based server.

National Bank of Canada will use the customer segmentation features to improve the activation rates on existing accounts, as well as for customer retention and cross-selling of other bank products.

The installation of data base - which has a capacity of nearly 65 gigabytes - was due to be completed by the end of 1995. It is the fourth time the software was installed on an AT&T GIS server.

Worth, a subsidiary of Treasury Services Corp., is based in Minneapolis.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER