The Discover Card launched a promotional campaign this month tied to the movie "Babe: Pig in the City," a sequel to the hit movie about a pig who can talk.

The promotion features a sweepstakes, a retail tie-in with the toy store F.A.O. Schwarz, and a book that offers cash-back bonuses on Babe and Friends merchandise.

Cardholders will get 10% back for spending $75 or more at F.A.O. Schwarz, and in the sweepstakes they can win vacations to Universal Studios theme parks.

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