First USA Paymentech Inc. has named Michael P. Duffy, 38, chief operating officer and Philip E. Taken, 36, chief administrative officer.

The merchant processor said it created the new positions to help manage growth and integrate newly acquired business lines.

Mr. Duffy had been group executive for Paymentech's direct response operations, and Mr. Taken had been general counsel of First USA Inc.

Mr. Duffy will oversee the integration of newly acquired businesses into Paymentech's operations, and Mr. Taken will manage and develop Paymentech's human, legal, and facility resources.

In related news, Paymentech said it has opened a new office in Toronto to help U.S.-based direct response companies with offices in Canada, and to service newly acquired Canadian customers involved in the mail order/telephone order business.

Also, Cheesecake Factory Inc., Calabasas Hills, Calif., has selected Paymentech as transaction processor for its 19 restaurants.

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