Argentaria has become the first bank in Spain to issue the Eurocard-MasterCard platinum card, Europay International said.

Europay, a MasterCard International affiliate and marketing partner, said Argentaria expects to issue 15,000 of the premium cards by yearend. Europay banks in the United Kingdom and Israel have also issued platinum cards, and there are "commitments from banks in all other major European markets," the regional association said.

The Spanish bank markets the cards through Argentaria Personal, a unit serving affluent clients. Service features include a hotel and restaurant Privilege Program, golfing discounts, and discounts on wine orders.

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