Visa U.S.A. kicked off its 1997 college marketing program with a Web site that allows college students to weigh in on various topics.

Once they reach the site (www.rankit.com), students can vote on monthly questions about college life, sports, travel, television, books, and film.

The site is Visa's first for the college market.

"It is our hope that the results generated on the site can provide Visa members with valuable insight into the youth and college markets and make future Visa college outreach efforts more effective," said Eric Kahn, vice president of Visa U.S.A.

Visa members can have a presence on the site through a member links page, that visitors can access.

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