Wells Fargo & Co. has named Kevin Rhein president of card services.

Mr. Rhein previously managed the corporate trust unit. He ran the same division at Norwest Corp. before the two banking companies merged last year.

The appointment followed the departure of Deborah E. Moore, who became California Federal Bank's executive vice president of alternative delivery, consumer lending, and product management. Ms. Moore, also from Norwest, was appointed to Wells' top credit card spot in November.

Mr. Rhein joined Norwest in 1993 as president of its Phoenix banks. He also has worked in strategic projects, interstate banking services, and insurance.

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