Lucent Technologies said First Data Corp. will use its Visual Insights data mining software to help bank card issuers analyze customer information.
The Visual Insights Developer's Toolkit is built on Microsoft's Active-X technology and has interactive features that are meant to make it easy to view and compare customer data.
First Data Resources Inc., the card processing unit of First Data Corp., said it hopes the Lucent technology will help its clients understand consumer buying patterns, improve customer retention, mitigate risk, and identify cross-selling opportunities.
"We help financial institutions analyze immense quantities of data," said Richard A. Zehnacker, managing director at First Data Resources. "Our collaboration will significantly strengthen the competitive edge our customers achieve by enabling them to see their data in different ways and use the data to develop competitive strategies and make better business decisions."