For Barry Sommers, moving upstairs at JPMorgan Chase (JPM) means going somewhat downmarket.

Sommers, 44, has spent most of his career focusing on selling fee-heavy investment products to wealthy customers, most recently through select Chase branches. Now his oversight is expanding to encompass all of the bank's branches and related retail businesses, after Chase's former head of consumer banking, Ryan McInerney, decamped to Visa (NYSE:V).

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