Just about everyone agrees that small and midsize banks have to consider offering mutual funds to their customers. But choosing the right partner can be difficult, even bewildering.

More than 400 companies are vying for the chance to sell mutual funds and other investments to bank customers, according to a recent survey by American Brokerage Consultants Inc., a St. Petersburg, Fla., company that helps banks select brokerage partners.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.