World Trade Center, Citigroup manages the distribution of the largest U.S. bank-owned retail fund group, using the same approach the banking company has applied to its other business lines: selling multiple products with multiple brands through multiple sales channels.

Laurie A. Hesslein, executive vice president of Salomon Smith Barney Inc. and head of U.S. mutual funds for SSB Citi Asset Management Group, oversees this complex web of products, brands, and sales forces. In a recent interview, she said Citi's fund business was still undergoing changes, including revised marketing plans and materials and additional product offerings that are to be launched this fall.

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