Comerica will rebrand five Bank of the Hills branches it acquired seven years ago under its own name, the Dallas company said Thursday.
The $71 billion-asset Comerica obtained the branches, in Kerrville, Texas, when it bought Sterling Bancshares in 2011. The rest of Sterling’s locations were rebranded immediately after the deal closed, but the Bank of the Hills brand was retained. Comerica said it will update the building signage and ATMs this month.
"By adopting the Comerica Bank name and logo across all signage and materials, we will be able to achieve greater consistency in our customer messaging," Sam Braswell, the market president for Comerica’s Bank of the Hills division, said in a press release. "More importantly, we'll be able to take a more unified approach to serving our customers and the community."
Comerica raised eyebrows
But Comerica, which had moved its headquarters from Detroit to Dallas four years prior to buying Sterling, was seeking to expand its footprint in its new home state, and the deal gave it nearly 70 branches in some of Texas’ fastest-growing markets.
Bank of the Hills was founded in 1998 and was sold to Sterling in 2006.
Comerica said that the rebranding will not affect customer account numbers, rates or fee structures.
