page 11, overstated First Internet Bank of Indiana's edge in customer loyalty.

The bank claims a 3% figure for customer attrition, but that is for only its first seven months of operations. A research firm's much higher industrywide figure of nearly one-third represents cumulative attrition of anyone who ever signed up for on-line banking.

Of the 3.1 million who stopped, the Cyber Dialogue research firm found, only 35% were inclined to try using on-line banking again.

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