A commentary by consultant James. R. Rosenfield that appeared in our Aug. 7 issue, "Dumb Attitudes on Privacy Could Mean Disaster for Banks," contained an error. Metromail Corp., a data base marketing firm, no longer faces a class action alleging improper use of information obtained from California voter registration rolls.
Susan Henricks, president and chief executive of Metromail, a unit of R.R. Donnelley & Sons Co., said the suit "had no substance" and was "settled just for court costs" earlier this year. Press reports have put the settlement figure at $4 million.
Ms. Henricks said Metromail has also gone "into all of our data bases and removed anything that could have been from any voter registration data - even if it was from a state where it is allowed for ... commercial direct marketing use," she said.
According to Ms. Henricks, Metromail has also signed onto a set of fair- information practices developed by the Direct Marketing Association, a trade group. "It has strengthened the practices and procedures we already had in place," she said.