WSFS Financial (WSFS) has figured out a way to connect the love people feel for their pets with banking.

The Wilmington, Del., company recently announced the winners of its fifth annual pet photo contest. The competition allows customers to submit online pictures of their beloved pets with winners selected in four different categories — best in show, most personality, kids and pets and most popular.

The contest is a way for the $4.4 billion-asset bank to interact with its customers on a more personal level and promote certain products. This year the bank donated $1 to the Delaware Humane Association for each of the roughly 2,500 mobile banking apps downloaded in October.

"The 5th Annual Pet Photo Contest brought some amazing photos of pets of all kinds and was again a smashing success," Rick Wright, chief retail banking officer at WSFS, said in a news release in late November. "Engaging with our customers and non-customers in this fashion is such a fun way to connect with the community and their love of animals."

A panel of judges from the Delaware Humane Association selected the winners for three categories from the more than 1,300 pictures that were submitted to the bank this year. The submissions included a snapshot of Nugget, a 6-week-old black and white kitten flying through the air that won the most personality category. Best in show was won with a picture of Caesar, a 2-year-old bullmastiff, resting his wrinkly face on a bedpost, while Harley, an 11-year-old Saint Bernard pictured with his friend Jeremy Tomaszewski, won the kids and pets category.

Emily Rose, a 15-year-old pug, was selected as the most popular through online voting. Winners received a trophy and a gift card to a pets supply store.

"Viewing the submissions and allowing the Delaware Humane Association employees the opportunity to judge this year's contest was a real joy," Patrick J. Carroll, executive director of the Delaware Humane Association, said in a news release. "The passion WSFS Bank and its associates have for animals is why this partnership is so meaningful for us."

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