Eaton Family Credit Union had been interested in deploying mobile banking for some time, but its initial research into the channel turned out to be little more than expensive window-shopping.

"It was just way beyond our means," says Fred Siegel, business development manager for the 11,000 member Cleveland-area credit union, which has about $39 million in assets. "But [the cooperative approach] made a lot of sense. The people who have signed up for it seem to love it. The co-op was the deciding factor for us."

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