Customers Bancorp will offer free financial coaching to customers of its mobile-banking product who maintain higher monthly deposits.
The $7 billion-asset company's BankMobile division said customers who deposit at least $1,500 each month can participate in its new VIP Experience program. The service will include free financial planning and the ability to use any ATM in the U.S. for free.
Customers, in Wyomissing, Pa., decided to launch the service after doing market research through crowdsourcing, said Luvleen Sidhu, chief strategy and marketing officer at BankMobile. The product will be targeted toward millennials and middle-income households.