Metavante Technologies Inc. said Monday that Danvers Bancorp Inc. has begun using its Points2U Plus program.
This is an enhancement to Danversbank's 2006 deployment of another Metavante rewards program. The Milwaukee vendor's Points2U Plus program assigns "relationship rewards" points across multiple banking product lines.
Danversbank, of Danvers, Mass., plans to give points to debit-card holders who use other banking services, as well as give extra points for seasonal promotions or for spending at certain retailers.
"Points2U Plus provides the capacity to tailor Danversbank's rewards offering to effectively create the customer loyalty that rewards programs are meant to deliver," John Carroll, Danversbank's senior vice president of operations, said in a press release.
