LAS VEGAS — Debit card programs will continue to play a vital role in most large banks' profit strategies for the foreseeable future, despite new government-mandated price controls that have cut deeply into interchange revenues, executives at several megabanks said.

A series of whiplash-like market developments this month reminded the large banks of the crucial role debit plays in courting and keeping customers.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.