E-Trade Financial Corp. says it wants to cater to a greater number of long-term investors, as well as to its traditional base of active traders.

"We want to enhance our suite of products and tools to attract quality brokerage accounts," Robert Druskin, the New York company's interim chief executive officer, said in a results conference call Wednesday. "We want to attract a different kind of client and reduce the churn on the other end that sees a lot of accounts come in and leave."

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