Fidelity Investments and Broadway & Seymour Inc. say their new marketing and technical alliance is meant to help banks streamline their trust and brokerage operations

The agreement between the Boston-based mutual fund giant and Broadway & Seymour, a leading provider of trust accounting software, was announced last week. It is directed at financial institutions looking for a more unified approach to marketing and managing investment products and trust services for their clients, executives at both firms said.

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