First Data Rebrands Unit in U.K.

First Data Corp. said Monday that it has renamed one of its payment acquiring units in the U.K.

Bank of Scotland Merchant Services, which serves Bank of Scotland merchant clients, is now First Data Merchant Solutions.

The rebranding took effect in March.

First Data, which is based in Atlanta, said it wanted to highlight the unit's role in the management of the business as it prepares for further expansion in the United Kingdom.

"The launch of the new name and the building of this business is a key part of the growth plan for our acquiring business in Europe, an area of strategic importance for First Data," Nigel Bidmead, a senior vice president at First Data, said in a press release.

"Over the coming months," Bidmead added, "we will be working to leverage the wider skills, expertise and product sets from the business globally in order to enhance our merchant propositions and product portfolio."

These enhanced offerings are expected to be rolled out during the summer, First Data said.

First Data is a unit of the private-equity firm Kohlberg Kravis Roberts & Co.

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