First Data Corp. has given its Consumer Credit Associates business unit a new name, Innovis.

The transaction processing company bought Consumer Credit Associates 10 years ago from Associated Credit Bureaus Inc., the trade group of credit bureaus.

The Houston business unit sells consumer credit information and decision-making tools for credit and risk management, culling information from public records, bad check data, and loan files.

"We believe 'Innovis' better reflects our commitment to providing the most innovative information services in the credit industry," said Ed Barbieri, Innovis' president.

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