ABILENE, Texas — First Financial Bankshares, Inc. announced today that its subsidiary bank, Weatherford National Bank in Weatherford, Texas, is changing its name to First Financial Bank, N.A., to better benefit from the Company's growing brand identity.

"We have more and more customers who enjoy the convenience of being able to bank at any of our 48 locations across Texas," said F. Scott Dueser, Chairman, President and CEO of First Financial Bankshares, Inc. "In addition, we believe that our strong capitalization, experienced management team and excellent reputation favorably position us to grow during the year ahead. We expect the current economic challenges to generate improvedopportunities for acquisitions and want to be poised to take advantage of those opportunities as they present themselves."

"Even though it's a new name, we will continue to be the same customer-focused, community-based bank with a local board of directors and a local bank chairman and president, who will continue to make local decisions," said Doyle Lee, Chairman and CEO of First Financial Bank, Weatherford.

"We will remain true to the values and fundamentals that have made us successful and will be the same bank and the same friendly people," said Jay Gibbs, President of First Financial Bank, Weatherford. "Our officers and employees will continue to serve our customers and be personally involved in and supportive of our community."/************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/var s_code=s.t();if(s_code)document.write(s_code);//-->

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