Fiserv has introduced a new relationship-rewards program for banking clients, aiming to help banks compete for customers with expanded offerings to encourage debit and credit-card usage with retail partners.

The Fiserv UChoose Rewards program, built with rewards-program marketing firm Affinity Solutions, brings along merchant-funded and issuer-paid programs that decrease rewards costs for institutions – up to 90 percent, says Fiserv – while bringing accountholders a wider and more desirable array of reward choices. The Central Pacific Bank of Honolulu is Fiserv’s first bank to adopt the program.

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