With improving technology and a fledging consumer banking market, banks in Turkey see healthy prospects. The optimism can be credited to a relatively stable economy, a healthy volume of international trade, and many multinational companies that are drawn by Turkey's strategic location at the crossroads of Europe, the Middle East, and Central Asia.
"Why not benefit from this trend?" asked Izzet Pekarun, the New York-based representative for Yapi ve Kredi Bankasi. "We want to take [our] place in this."